“Fashion designer Christopher Wicks (of English Laundry) teamed up with magicians Dan and Dave for an online advertising campaign to promote a new line of mens shirts along with a custom deck of playing cards. The Playing Cards are printed in limited quantities with metallic ink. Each deck comes complete with a custom box, ace of spades, and court cards all hand-drawn by famed English Laundry artist. Playing Poker has never looked so good!”
The South Korean agency is looking to capture the “Kombucha culture” for it’s market-leading client.
Through this, they aim to show more than just drinking Kombucha, but also showcasing one’s personality and proposing an Instagrammable and attractive drink culture.