“Estelle & Thild ecorganic baby care provides the first Ecocert certified range of baby care products to the Swedish market. A playful yet clean Scandinavian manner was applied on the packaging to appeal to aware parents with young children.
The pattern of avacado leaves reappears throughout the Estelle & Thild profile, not only on the packages, as avocado oil is one of the most frequently used ingredients in the range. The pattern also symbolizes the natural origin of the products. The products are differentiated from each other by the mild pastel colours, often associated with children’s products. Visually the product range stands out among its Swedish competitors.”