Designed by: PepsiCo Design & Innovation
Country: United States

Etesian Gold

1 Minute Read

Designed by mousegraphics | Country: Greece

“Brief: we market our premium product abroad and mainly in the Far East, where it is considered a cosmetic, aside from being consumed as a precious food item.

Audience: consumers who appreciate pure ingredients and the rituals relating to their consumption.

Design: targeting a cultural milieu with very specific communication semiotics and particular habits, we opted for a design which, subliminally, speaks about archetypes, about the signs and symbols of the oldest civilizations. Product 

of an ancient land and a sacred plant, the ‘etesian gold oil’ is saved in an elegant bottle. It is sealed with the graphic symbol, used in linear b (an ancient greek pre-alphabet syllabic script) to mean ‘olive’. Color tones and hues are kept to the minimum of an earthly palette.”

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Designed by PepsiCo Design & Innovation | Country: United States "Released in a series

Designed by: PepsiCo Design & Innovation
Country: United States

Etesian Gold

1 Minute Read

Designed by mousegraphics | Country: Greece

“Brief: we market our premium product abroad and mainly in the Far East, where it is considered a cosmetic, aside from being consumed as a precious food item.

Audience: consumers who appreciate pure ingredients and the rituals relating to their consumption.

Design: targeting a cultural milieu with very specific communication semiotics and particular habits, we opted for a design which, subliminally, speaks about archetypes, about the signs and symbols of the oldest civilizations. Product 

of an ancient land and a sacred plant, the ‘etesian gold oil’ is saved in an elegant bottle. It is sealed with the graphic symbol, used in linear b (an ancient greek pre-alphabet syllabic script) to mean ‘olive’. Color tones and hues are kept to the minimum of an earthly palette.”

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