Designed by: PepsiCo Design & Innovation
Country: United States

Evo Hair Products

Updated on February 10th, 2010  |  
1 Minute Read

Evo Hair Products

Designed by Mash | Country: Australia | Fonts used: Helvetica

“Evo is a brand that has its own unique personality and culture, in stark contrast to an industry filled with ‘more of the same’ type approaches. The Evo brand personality is honest, but at the same time tests the consumer with ridiculous claims. Are you dumb enough to believe our claims? In this way, Evo makes the consumer stop and think. Evo is cheeky, humorous and slightly twisted.

Evo took the exaggerated claims of the competition and showed them for what they really were. Without directly saying “don’t believe the competition, they’re all lying” we took the exaggerated claims of the competition and expanded on them to ridiculous proportions. Evo was poking fun at the competition, who had patronised the market over and over with unrealistic claims of organic ingredients and ‘5 times the shine’ so-called scientific studies claiming their product was superior.”

Evo Hair Products

Evo Hair Products

Evo Hair Products

Evo Hair Products

Evo Hair Products

Evo Hair Products

Popular designs

Yellow Owl Workshop

Designed by Yellow Owl Workshop | Country: United States A simple hand-printed canvas bag is a great reusable packaging option to organize

Packaging Design Of Il Primo

“The colors, the illustrations of butterflies and insects and the naturalistic layout are the key elements of this illustrated tale, in which nature and elegance are the background to the world of Cantina Santa Croce and their production method…”

Rellana Hair

Designed by Ogilvy & Mather Frankfurt | Country: Germany “A highly cost-effective promotion for Rellana Hair®—a range of fringed yarn—with the potential

Designed by: PepsiCo Design & Innovation
Country: United States

Evo Hair Products

1 Minute Read
evo11

Evo Hair Products

Designed by Mash | Country: Australia | Fonts used: Helvetica

“Evo is a brand that has its own unique personality and culture, in stark contrast to an industry filled with ‘more of the same’ type approaches. The Evo brand personality is honest, but at the same time tests the consumer with ridiculous claims. Are you dumb enough to believe our claims? In this way, Evo makes the consumer stop and think. Evo is cheeky, humorous and slightly twisted.

Evo took the exaggerated claims of the competition and showed them for what they really were. Without directly saying “don’t believe the competition, they’re all lying” we took the exaggerated claims of the competition and expanded on them to ridiculous proportions. Evo was poking fun at the competition, who had patronised the market over and over with unrealistic claims of organic ingredients and ‘5 times the shine’ so-called scientific studies claiming their product was superior.”

Evo Hair Products

Evo Hair Products

Evo Hair Products

Evo Hair Products

Evo Hair Products

Evo Hair Products

Previous
Next