Designed by: PepsiCo Design & Innovation
Country: United States

Exploring Ancestral Culture through TLALOCAN: A Premium Mezcal Bottle Design Project

16
Tracing the trajectory through ancestral culture, expressing heritage, and transmitting history through contemporaneity – these are some of the fundamental aspects that form the backbone of this remarkable project. The core stimulus is the existence of an infinite legacy.

TLALOCAN is a handcrafted, limited edition premium mezcal from Mexico, inspired by the mythological culture in the country centered around Tlaloc, the god of rain and thunder. The product derives its name from this deity and through its bottle, one can spot minute details that transport us to this symbolic world. Elements linked to Tlaloc can be identified on the front of the label and the ‘ace up the sleeve’ is the revelation of the deity when the bottle is rotated 360 degrees.

More than just a different and eye-catching design, it tells a story with character, representing a key piece of Aztec mythology through a mezcal as a nexus. The goal is to revalue cultural heritage through everyday life, establishing a sense of historical contemporaneity.

Exploring Ancestral Culture through TLALOCAN: A Premium Mezcal Bottle Design ProjectExploring Ancestral Culture through TLALOCAN: A Premium Mezcal Bottle Design ProjectExploring Ancestral Culture through TLALOCAN: A Premium Mezcal Bottle Design Project

Take a closer look at the rich elements of this design through the images provided. The revelation of the divinity in the bottle and the intricate details on the label truly encapsulate the essence of the project.

Exploring Ancestral Culture through TLALOCAN: A Premium Mezcal Bottle Design Project
Exploring Ancestral Culture through TLALOCAN: A Premium Mezcal Bottle Design Project
Exploring Ancestral Culture through TLALOCAN: A Premium Mezcal Bottle Design Project
Exploring Ancestral Culture through TLALOCAN: A Premium Mezcal Bottle Design Project
16

Get the latest packaging design inspiration in your inbox:

Popular designs

Innovative Design and Packaging of Teeling Whiskey Crystal Malt

Explore the innovative packaging design of Teeling Whiskey Crystal Malt. A dark screen printed bottle with a Marque™ aluminum label, textural dimension, and a seamless diamond pattern, embodies the brand’s commitment to unconventional expressions.

Designed by: PepsiCo Design & Innovation
Country: United States

Exploring Ancestral Culture through TLALOCAN: A Premium Mezcal Bottle Design Project

16
Exploring Ancestral Culture through TLALOCAN: A Premium Mezcal Bottle Design
Tracing the trajectory through ancestral culture, expressing heritage, and transmitting history through contemporaneity – these are some of the fundamental aspects that form the backbone of this remarkable project. The core stimulus is the existence of an infinite legacy.

TLALOCAN is a handcrafted, limited edition premium mezcal from Mexico, inspired by the mythological culture in the country centered around Tlaloc, the god of rain and thunder. The product derives its name from this deity and through its bottle, one can spot minute details that transport us to this symbolic world. Elements linked to Tlaloc can be identified on the front of the label and the ‘ace up the sleeve’ is the revelation of the deity when the bottle is rotated 360 degrees.

More than just a different and eye-catching design, it tells a story with character, representing a key piece of Aztec mythology through a mezcal as a nexus. The goal is to revalue cultural heritage through everyday life, establishing a sense of historical contemporaneity.

Exploring Ancestral Culture through TLALOCAN: A Premium Mezcal Bottle Design ProjectExploring Ancestral Culture through TLALOCAN: A Premium Mezcal Bottle Design ProjectExploring Ancestral Culture through TLALOCAN: A Premium Mezcal Bottle Design Project

Take a closer look at the rich elements of this design through the images provided. The revelation of the divinity in the bottle and the intricate details on the label truly encapsulate the essence of the project.

Exploring Ancestral Culture through TLALOCAN: A Premium Mezcal Bottle Design Project
Exploring Ancestral Culture through TLALOCAN: A Premium Mezcal Bottle Design Project
Exploring Ancestral Culture through TLALOCAN: A Premium Mezcal Bottle Design Project
Exploring Ancestral Culture through TLALOCAN: A Premium Mezcal Bottle Design Project
16
Previous slide
Next slide
Get the latest on packaging design in your inbox: