Designed by: PepsiCo Design & Innovation
Country: United States

Exploring Cy Biopharma’s Unique Psychedelic-Inspired Design for Chronic Pain Treatment

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Chronic pain, a condition that affects approximately 50 million adults in the United States alone, often lasts for months or even years, causing serious impacts on an individual’s social life, work, and mental health. The commonly used painkillers like opioids also pose their own risks. However, a product like Cy Biopharma might offer a promising alternative. The biotech platform develops innovative drug therapies to treat chronic pain using psilocybin, the key ingredient found in magic mushrooms.

e18f4ed3-b4b2-42b3-b7e0-cbacdbbdc589_Cy_CaseStudy_Packaging_07_Updated.jpg


Once labeled a Schedule I substance by the United States Controlled Substances Act in 1970, psilocybin is now showing promising results in recent clinical trials for treating addiction, depression, and end-of-life mood disorders. Furthermore, there is preclinical evidence highlighting its benefits for pain relief. This, coupled with the growing popularity of microdosing and eased restrictions on psilocybin use in states like Oregon and Colorado, has paved the way for companies like Cy Biopharma to explore its therapeutic potential.

To escape the stereotypical image of magic mushrooms and psychedelic imagery, Cy Biopharma turned to the San Francisco-based studio Play for a design and identity that emphasizes the scientific benefits of psilocybin. They aimed for a design that would blend seamlessly into the pharmaceutical world while embracing psilocybin’s psychedelic properties.

9d60efab-a63b-4b69-8d74-1d70e9202f98_Cy_CaseStudy_Packaging_04_Updated.jpg


The result is a brand that looks unlike any other painkiller out there. The design incorporates colors inspired by nature and the environments where the raw ingredients are found. The packaging features brightly colored, amorphous clusters of mist against a clean white backdrop, a visual metaphor for the psychedelic experience.

c1ef57ad-d067-4578-bc0d-b27366d0abce_Cy_CaseStudy_Packaging_06_Updated.jpg


Cy Biopharma is a shining example of how thoughtful design can help to position a product in a new light, making it more approachable and appealing for a wider audience. As the world opens up to the potential therapeutic applications of substances like psilocybin, it’s exciting to see how design will continue to play a role in shaping perceptions and breaking down stigmas.

f473415f-ff0b-4af3-9b0d-5e03d3a85bd4_Cy_CaseStudy_Packaging_08_Updated.jpg


Featured image for Less Magic Mushroom, More Pharmaceutical Fungi: Inside Cy Biopharma’s Intuitive Design
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Designed by: PepsiCo Design & Innovation
Country: United States

Exploring Cy Biopharma’s Unique Psychedelic-Inspired Design for Chronic Pain Treatment

7
Exploring Cy Biopharma's Unique Psychedelic-Inspired Design for Chronic Pain Treatment
Chronic pain, a condition that affects approximately 50 million adults in the United States alone, often lasts for months or even years, causing serious impacts on an individual’s social life, work, and mental health. The commonly used painkillers like opioids also pose their own risks. However, a product like Cy Biopharma might offer a promising alternative. The biotech platform develops innovative drug therapies to treat chronic pain using psilocybin, the key ingredient found in magic mushrooms.

e18f4ed3-b4b2-42b3-b7e0-cbacdbbdc589_Cy_CaseStudy_Packaging_07_Updated.jpg


Once labeled a Schedule I substance by the United States Controlled Substances Act in 1970, psilocybin is now showing promising results in recent clinical trials for treating addiction, depression, and end-of-life mood disorders. Furthermore, there is preclinical evidence highlighting its benefits for pain relief. This, coupled with the growing popularity of microdosing and eased restrictions on psilocybin use in states like Oregon and Colorado, has paved the way for companies like Cy Biopharma to explore its therapeutic potential.

To escape the stereotypical image of magic mushrooms and psychedelic imagery, Cy Biopharma turned to the San Francisco-based studio Play for a design and identity that emphasizes the scientific benefits of psilocybin. They aimed for a design that would blend seamlessly into the pharmaceutical world while embracing psilocybin’s psychedelic properties.

9d60efab-a63b-4b69-8d74-1d70e9202f98_Cy_CaseStudy_Packaging_04_Updated.jpg


The result is a brand that looks unlike any other painkiller out there. The design incorporates colors inspired by nature and the environments where the raw ingredients are found. The packaging features brightly colored, amorphous clusters of mist against a clean white backdrop, a visual metaphor for the psychedelic experience.

c1ef57ad-d067-4578-bc0d-b27366d0abce_Cy_CaseStudy_Packaging_06_Updated.jpg


Cy Biopharma is a shining example of how thoughtful design can help to position a product in a new light, making it more approachable and appealing for a wider audience. As the world opens up to the potential therapeutic applications of substances like psilocybin, it’s exciting to see how design will continue to play a role in shaping perceptions and breaking down stigmas.

f473415f-ff0b-4af3-9b0d-5e03d3a85bd4_Cy_CaseStudy_Packaging_08_Updated.jpg


Featured image for Less Magic Mushroom, More Pharmaceutical Fungi: Inside Cy Biopharma’s Intuitive Design
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