On Lovely Package today, we invite you to embark on a journey to discover the unadulterated essence of Kyrgyzstan’s most exquisite dried fruits. The packaging’s transparent windows offer a captivating glimpse into a diverse array of offerings. Not only does it feature the succulence of dried apples and apricots, but also the rich textures of raisins, the crunch of walnuts, and the tanginess of rosehips, among other delightful offerings.
The mission was to craft a design that strikes a delicate balance between simplicity and originality, setting it apart from conventional templates. The challenge lay in avoiding a cheap appearance while maintaining a design that exudes sophistication. The aim was to seamlessly incorporate the imagery of manual labor involved in the careful harvest of berries and fruits, all while highlighting the product’s commitment to pure, chemical-free, and additive-free indulgence.
Within the design, every stroke tells a story of the natural and original flavors encapsulated within the product. The hand-painted strokes convey the artisanal touch of human craftsmanship, while the minimalist graphics serve as a visual ode to the absence of chemicals and unnecessary additives. This enables the product to speak for itself. This thoughtful design invites consumers to not just savor a snack, but to enjoy an authentic and pure taste experience.
For a deeper connection, turn the packaging over and learn more about the product’s advantages. Immerse yourself in an educational journey to become acquainted with Kyrgyzstan, learning about its unique cultural heritage, and understanding the origin of the exceptional flavors within.
The design credit goes to freelance art director and graphic designer Alexey Lysogorov, who is based in Bishkek, Kyrgyzstan. The project, titled “Polaris” Packaging Design, was published and targeted the Asian and North American markets. It involved art direction, graphic design, and photography styling, and was presented in the format of a pouch for the food and beverage industry.
