Designed by: PepsiCo Design & Innovation
Country: United States

Exploring the Refreshing Taste and Vintage Aesthetics of Soho’s Fino Spritz

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Presenting SOHO’s Fino Spritz, a refreshingly effervescent beverage based on “Fino” (Sherry) wine, naturally flavored with a fusion of lemon, mint, and bergamot. This drink pays homage to the original “Sherry Cobbler” by Martha King Niblo, the first woman to gain global recognition as a bartender during the 1830s. The spritz was popularized in the heart of New York’s SoHo, at the bar of Niblo’s Garden Theater on Broadway.

The packaging aesthetics harken back to the early 20th century, a period of great popularity for this drink.


 



Exploring the Refreshing Taste and Vintage Aesthetics of Soho's Fino Spritz
Exploring the Refreshing Taste and Vintage Aesthetics of Soho's Fino Spritz

Exploring the Refreshing Taste and Vintage Aesthetics of Soho's Fino Spritz
Exploring the Refreshing Taste and Vintage Aesthetics of Soho's Fino Spritz
Exploring the Refreshing Taste and Vintage Aesthetics of Soho's Fino Spritz
The intricate details of the packaging ensnare the essence of a time gone by, transporting the consumer back to the golden age of spritzes.

9

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Designed by: PepsiCo Design & Innovation
Country: United States

Exploring the Refreshing Taste and Vintage Aesthetics of Soho’s Fino Spritz

9
Exploring the Refreshing Taste and Vintage Aesthetics of Soho's Fino

Presenting SOHO’s Fino Spritz, a refreshingly effervescent beverage based on “Fino” (Sherry) wine, naturally flavored with a fusion of lemon, mint, and bergamot. This drink pays homage to the original “Sherry Cobbler” by Martha King Niblo, the first woman to gain global recognition as a bartender during the 1830s. The spritz was popularized in the heart of New York’s SoHo, at the bar of Niblo’s Garden Theater on Broadway.

The packaging aesthetics harken back to the early 20th century, a period of great popularity for this drink.


 



Exploring the Refreshing Taste and Vintage Aesthetics of Soho's Fino Spritz
Exploring the Refreshing Taste and Vintage Aesthetics of Soho's Fino Spritz

Exploring the Refreshing Taste and Vintage Aesthetics of Soho's Fino Spritz
Exploring the Refreshing Taste and Vintage Aesthetics of Soho's Fino Spritz
Exploring the Refreshing Taste and Vintage Aesthetics of Soho's Fino Spritz
The intricate details of the packaging ensnare the essence of a time gone by, transporting the consumer back to the golden age of spritzes.

9
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