Designed by Also Known As | Country: Canada
“The client and project overview: Fernie Brewing Co. is an award winning craft brewery located in the heart of the Kootenays. If you have every been to Fernie, you know the place is awe inspiring – and so is the team at Fernie and the great craft beer they make. They came to us with a big challenge: Re-invent our full line up of craft beer packaging but still keep the essence of the brand in tact. So, AKA made the trek up to Fernie to kick things off with our new client, drink some delicious beer and get down to work.”
“The design and creative solution: We started the process by analyzing the craft beer market across Western Canada to understand emerging trends and competition in this uber competitive and growing market. We learned that due to the complexity of the market, ‘simplicity’ was key to stand out from the crowd and we needed to leverage the existing brand equity in customer favourites like ‘What the Huck’ and ‘Lone Wolf’.”
“Our strategy focussed on bold use of colour blocking paired with custom charcoal illustrations, each featuring the unique aspects of Fernie life. With playful beer names and a modern design approach, we were able to capture both the authentic character of the brewery as well as recognize Fernie’s serious approach to making award wining beer. The end result was a revamped full line up of craft beers in bottles, cans and sampler packs, each with it’s own personality representing the best of what Fernie has to offer.”
