Designed by: PepsiCo Design & Innovation
Country: United States

Fieldʼs Sweet Spot

1 Minute Read

sweetspot1

Designed by Wink | Country: United States | Fonts used: Futura, perhaps hand lettering (see MVB Grenadine).

“Field’s Sweet Spot is a nostalgic candy destination of the Midwest department store Marshall Field’s. The vernacular (a nod to the mod ’60s) is equal parts fashion and fantasy, a concoction that combines both the department’s retro-candy product selection and fashion driven branding efforts of Marshall Field’s itself. The identity creates a playful aesthetic that appeals to both children and Marshall Field’s female core guest alike.”

sweetspot2

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Designed by: PepsiCo Design & Innovation
Country: United States

Fieldʼs Sweet Spot

1 Minute Read
sweetspot1

sweetspot1

Designed by Wink | Country: United States | Fonts used: Futura, perhaps hand lettering (see MVB Grenadine).

“Field’s Sweet Spot is a nostalgic candy destination of the Midwest department store Marshall Field’s. The vernacular (a nod to the mod ’60s) is equal parts fashion and fantasy, a concoction that combines both the department’s retro-candy product selection and fashion driven branding efforts of Marshall Field’s itself. The identity creates a playful aesthetic that appeals to both children and Marshall Field’s female core guest alike.”

sweetspot2

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