Designed by: PepsiCo Design & Innovation
Country: United States
Designed by The MARK Studio | Country: South Africa
“This is a whiskey pulled together from a patchwork history of influences, in-jokes, and muddy adventures. It’s straight bourbon, made the traditional American way, but distilled in Australia. The name itself comes from the owner, who had previously gotten his hands dirty on the family pig farm. For all that, the labels are designed to evoke a premium product, made with care.”
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Heineken’s special edition for France celebrates internationalisation with “more than 190 countries, one shared star.” The vibrant design, featuring diverse patterns and colours, highlights Heineken’s global reach and multicultural presence.
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
“Developing Living Things packaging involved multiple design stages, feedback, and refinement. With extensive market research, collaboration with brand strategist Jose Debate and design agency Studio Nari, we created a strong, recognizable brand identity appealing to health-conscious, trend-setting millennials and Gen Z.”
Explore the challenging journey of CUDO transitioning from minimalist glass packaging to can solutions for kombucha. Learn about our organic abstraction-inspired design, new brand strategy, and how we captured the essence of kombucha.
“Intertype Studio unveils Grey Goose Altius, a new ultra-premium vodka. Innovative packaging design features a glacial mountain, capturing the wonder of the French Alps and embodying its sub-freezing filtration process.”
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by The MARK Studio | Country: South Africa
“This is a whiskey pulled together from a patchwork history of influences, in-jokes, and muddy adventures. It’s straight bourbon, made the traditional American way, but distilled in Australia. The name itself comes from the owner, who had previously gotten his hands dirty on the family pig farm. For all that, the labels are designed to evoke a premium product, made with care.”
