Designed by: PepsiCo Design & Innovation
Country: United States

FoodWealth

1 Minute Read

Designed by mousegraphics | Country: Greece

“The products our client exports needed a rich but simple design language in order to reach different foreign markets. We began by designing a logo, where the first letters of the two-words brand name (Food Wealth), are engulfed by the Greek flora, the lush foliage of plants. We thus created the illusion of a tiny ‘garden’ and allowed for the immediate association with the idyllic land where these products grow. Taking this a step further we designed the outlines of branches and tree leaves, referencing the source plant for every product. Olive trees and thyme are printed on the transparent glass jars, complementing the food within, in a way which allows easy and pleasurable identification. Instead of using color codes, bold graphic symbols and such we aimed for a product differential characteristic closely related to the values of the brand.”

Popular designs

Duck Rice

Designed by Scott Lambert | Country: Vietnam “Packaging work for Xanh (meaning green in Vietnamese), Duck Rice is their first product. Very

Jason

Designed by Philip Spradley | Country: United States | Fonts: Freight “Jason offers quality organic bath products at an affordable price. This

FoodWealth

Designed by mousegraphics | Country: Greece “The products our client exports needed a rich but simple design language in order to reach different foreign

Designed by: PepsiCo Design & Innovation
Country: United States

FoodWealth

1 Minute Read
lovely-package-foodwealth-1

Designed by mousegraphics | Country: Greece

“The products our client exports needed a rich but simple design language in order to reach different foreign markets. We began by designing a logo, where the first letters of the two-words brand name (Food Wealth), are engulfed by the Greek flora, the lush foliage of plants. We thus created the illusion of a tiny ‘garden’ and allowed for the immediate association with the idyllic land where these products grow. Taking this a step further we designed the outlines of branches and tree leaves, referencing the source plant for every product. Olive trees and thyme are printed on the transparent glass jars, complementing the food within, in a way which allows easy and pleasurable identification. Instead of using color codes, bold graphic symbols and such we aimed for a product differential characteristic closely related to the values of the brand.”

Previous
Next