Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Base New York | Country: United States
“We were working with Fred Segal Beauty on a new hair care line. The packaging, 18 sku’s worth, breaks most beauty industry rules. The project was killed when Fred Segal Beauty closed its doors and filed a lawsuit against Fred Segal.”
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This preliminary packaging concept is from a project exploring our client’s brand progression from a premium perfume brand to include values towards
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Most women are wearing the wrong size bra and that is a fact. The Bra Guru® is the first and only professional
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Base New York | Country: United States
“We were working with Fred Segal Beauty on a new hair care line. The packaging, 18 sku’s worth, breaks most beauty industry rules. The project was killed when Fred Segal Beauty closed its doors and filed a lawsuit against Fred Segal.”
