Designed by: PepsiCo Design & Innovation
Country: United States

Fred Segal Beauty

1 Minute Read

segal1

Designed by Base New York | Country: United States

“We were working with Fred Segal Beauty on a new hair care line. The packaging, 18 sku’s worth, breaks most beauty industry rules. The project was killed when Fred Segal Beauty closed its doors and filed a lawsuit against Fred Segal.”

segal2

segal3

segal4

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Food that's every bit as simple as a hunter on

Designed by: PepsiCo Design & Innovation
Country: United States

Fred Segal Beauty

1 Minute Read

segal1

Designed by Base New York | Country: United States

“We were working with Fred Segal Beauty on a new hair care line. The packaging, 18 sku’s worth, breaks most beauty industry rules. The project was killed when Fred Segal Beauty closed its doors and filed a lawsuit against Fred Segal.”

segal2

segal3

segal4

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