Designed by: PepsiCo Design & Innovation
Country: United States

FreshColor Coffee

1 Minute Read

Designed by Benjamin Dooling | Country: United States | Fonts used: Gotham, Soho

“Designed and screen printed on kraft paper stand-up pPouches and gusseted bags filled with locally roasted coffee, with a message aimed at specific target audiences emphasizing on the skill set of typography, packaging and hands on creativity.

The design allows for placement of a “date roasted” area by using a traditional alphanumeric stamp giving a very custom and authentic effect on a carefully crafted bag.

Word play and large type throughout the packaging to reinforce portfolio and website theme of FreshColor (recently moved to benjamindooling.com).

Inside of the bag contains a small card reading “lets talk over a cup of coffee”.”

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Designed by: PepsiCo Design & Innovation
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FreshColor Coffee

1 Minute Read
fresh1

Designed by Benjamin Dooling | Country: United States | Fonts used: Gotham, Soho

“Designed and screen printed on kraft paper stand-up pPouches and gusseted bags filled with locally roasted coffee, with a message aimed at specific target audiences emphasizing on the skill set of typography, packaging and hands on creativity.

The design allows for placement of a “date roasted” area by using a traditional alphanumeric stamp giving a very custom and authentic effect on a carefully crafted bag.

Word play and large type throughout the packaging to reinforce portfolio and website theme of FreshColor (recently moved to benjamindooling.com).

Inside of the bag contains a small card reading “lets talk over a cup of coffee”.”

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