GLORIOUS! Skinny Dip

by Chris Zawada
August 13, 2011
22439

“GLORIOUS!, the award-winning soup and sauce range, has launched a new range of skinny dips, featuring a brand-new visual identity designed by Lambie-Nairn.

The design includes fresh bespoke lettering to represent the four new dips – Caribbean Mango Salsa, Turkish Almond, Indian Spiced Houmous and Portugese Piri Piri Salsa.

Each letter, for example the T for Turkish Almond, reflects provenance and heritage as well as allowing the product to stand out on shelf. It also communicates how GLORIOUS! continues to ‘Go beyond expectations’ with gutsy and innovative recipes and flavours from around the globe, all with less than 5% fat.

Designed with versatility in mind, the dips also feature new bespoke, sleek packaging that can go straight to the table to be served as a dip, as a condiment in sandwiches and wraps, or an accompaniment to spice up or complement main meals.”

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