Glow

by Chris Zawada
February 8, 2011
18833

“Input: Åbro Bryggeri, one of the most modern family breweries in Europe, wanted a brand new design concept for a brand new mixed drink named Glow. They were hoping for love from young women and respect from young men (above legal age for drinking of course).

Output: The design for Glow is modern and colourful, clearly flirting with the fashion pack among the target group.

Outcome: The launch was started off in the cross-border markets in the Nordic countries.”

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