Designed by: PepsiCo Design & Innovation
Country: United States

Gran Luchito

1 Minute Read

lovely-package-gran-luchito-1

Designed by Midday | Country: United Kingdom

“Cultivated and smoked by generations of hardy farmers in the harsh Oaxacan climate, the smoked chillies in ‘Gran Luchito’ products are at the heart of the brand. The name ‘Gran Luchito’, meaning ‘Great Little Fighter’, references the plight of these chillies against the harsh elements but also the obsession amongst the farmer’s with the sport of Mexican wrestling.

We were tasked to reinvigorate the brand and better communicate its unique story, revealing the meaning of ‘Gran Luchito’ and creating more engagement with the consumer. Our solution is a charismatic brand with aesthetics inspired by bold and expressive typographic styles of Mexican wrestling poster art. The range now clearly communicates Gran Luchito’s Mexican heritage, strengthens the smoked chilli taste cues and oozes character and fun.”

lovely-package-gran-luchito-2 lovely-package-gran-luchito-3 lovely-package-gran-luchito-4 lovely-package-gran-luchito-5 lovely-package-gran-luchito-6

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Designed by: PepsiCo Design & Innovation
Country: United States

Gran Luchito

1 Minute Read
lovely-package-gran-luchito-1

lovely-package-gran-luchito-1

Designed by Midday | Country: United Kingdom

“Cultivated and smoked by generations of hardy farmers in the harsh Oaxacan climate, the smoked chillies in ‘Gran Luchito’ products are at the heart of the brand. The name ‘Gran Luchito’, meaning ‘Great Little Fighter’, references the plight of these chillies against the harsh elements but also the obsession amongst the farmer’s with the sport of Mexican wrestling.

We were tasked to reinvigorate the brand and better communicate its unique story, revealing the meaning of ‘Gran Luchito’ and creating more engagement with the consumer. Our solution is a charismatic brand with aesthetics inspired by bold and expressive typographic styles of Mexican wrestling poster art. The range now clearly communicates Gran Luchito’s Mexican heritage, strengthens the smoked chilli taste cues and oozes character and fun.”

lovely-package-gran-luchito-2 lovely-package-gran-luchito-3 lovely-package-gran-luchito-4 lovely-package-gran-luchito-5 lovely-package-gran-luchito-6

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