Lovely Package

Curating the very best packaging design

Gran Luchito

February 17, 2015 | 3 Comments


Designed by Midday | Country: United Kingdom

“Cultivated and smoked by generations of hardy farmers in the harsh Oaxacan climate, the smoked chillies in ‘Gran Luchito’ products are at the heart of the brand. The name ‘Gran Luchito’, meaning ‘Great Little Fighter’, references the plight of these chillies against the harsh elements but also the obsession amongst the farmer’s with the sport of Mexican wrestling.

We were tasked to reinvigorate the brand and better communicate its unique story, revealing the meaning of ‘Gran Luchito’ and creating more engagement with the consumer. Our solution is a charismatic brand with aesthetics inspired by bold and expressive typographic styles of Mexican wrestling poster art. The range now clearly communicates Gran Luchito’s Mexican heritage, strengthens the smoked chilli taste cues and oozes character and fun.”

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3 Responses to “Gran Luchito”

  1. Lee Newham
    March 3rd, 2015 @ 3:05 am

    Really nice work, beautifully presented. It feels right.

    I know people don’t often comment on these pages, but it’s good to share the love.

  2. Alex
    March 9th, 2015 @ 2:48 am

    Great design and looks very nice and different.

  3. Chris Wadsworth
    March 10th, 2015 @ 8:47 pm

    Great packaging – simple but strong. The typography is executed well and the bright colours it really stand out and fit with the products well.

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Lovely Package

Curating the very best packaging design