Designed by: PepsiCo Design & Innovation
Country: United States

Granell Coffee

lovely-package-granell-coffee-2

Designed by Firma | Country: Spain

“Granell coffees are roasted next to the Mediterranean Sea, surrounded by the fine weather, sun and scents that shape the Spanish spirit: joy, warmth, passion and spontaneity. In order to take advantage of these values, specially relevant for the international market, we created a unique proposal for them under the claim “Roasted the Spanish way”. We conjointly built a strategy and speech that would leverage on the attractive of Spain and the Mediterranean, that would be then translated into the design of a new website, brochure and a new line of products called “Mediterranean blends”, which packagings were conjointly designed with illustrator Charlotte Molas.”

lovely-package-granell-coffee-3 lovely-package-granell-coffee-1 lovely-package-granell-coffee-5 lovely-package-granell-coffee-4 lovely-package-granell-coffee-6

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Designed by: PepsiCo Design & Innovation
Country: United States

Granell Coffee

lovely-package-granell-coffee-2

lovely-package-granell-coffee-2

Designed by Firma | Country: Spain

“Granell coffees are roasted next to the Mediterranean Sea, surrounded by the fine weather, sun and scents that shape the Spanish spirit: joy, warmth, passion and spontaneity. In order to take advantage of these values, specially relevant for the international market, we created a unique proposal for them under the claim “Roasted the Spanish way”. We conjointly built a strategy and speech that would leverage on the attractive of Spain and the Mediterranean, that would be then translated into the design of a new website, brochure and a new line of products called “Mediterranean blends”, which packagings were conjointly designed with illustrator Charlotte Molas.”

lovely-package-granell-coffee-3 lovely-package-granell-coffee-1 lovely-package-granell-coffee-5 lovely-package-granell-coffee-4 lovely-package-granell-coffee-6

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