Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Estudio Iuvaro | Country: Argentina
“Label design is not simply dressing the bottle, it implies the understanding of the product in order to design a label that will satisfy the consumer, in this case we need to communicate elegance and innovation at the same time. The label is all printed on the bottle, so we could play with the effect that produces the image printed on the glass.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Estudio Iuvaro | Country: Argentina
“Label design is not simply dressing the bottle, it implies the understanding of the product in order to design a label that will satisfy the consumer, in this case we need to communicate elegance and innovation at the same time. The label is all printed on the bottle, so we could play with the effect that produces the image printed on the glass.”
