To visually represent the concept, Intertype Studio has designed a striking bottle structure. Its bespoke design features a windswept glacial mountain at the bottle’s base, or punt. When the bottle is rotated, the flowing facets on the sides refract the interior scene, morphing the single mountain into a range.
Grey Goose Altius is crafted using processes inspired by the extraordinary natural effects of high-altitude crystallisation that occurs under glacial conditions. This results in a remarkably smooth vodka made with Alpine spring water and winter wheat from Picardie. The vodka is filtered under a very low pressure of -24 degrees Celsius, lending it a glacially smooth taste and velvety mouthfeel. The design aims to communicate these qualities, with the brand’s tri-geese icon soaring above the mountain landscape in the upper atmosphere.
As the pioneer of the super-premium category and the world’s top-selling vodka (Drinks International 2024), Grey Goose Altius is designed to meet the growing consumer demand for high-quality drinks. With the prestige white spirits category predicted to grow by 79% in the next five years (IWSR 2022), this new innovation is expected to enhance special occasions with its meticulously crafted liquid.
Grey Goose Altius will initially be released in premier European destinations such as Ibiza, Mykonos and Saint Tropez before making its debut in select U.S. cities in July and Dubai in the autumn. It will be exclusively offered at the world’s best bars, nightclubs and restaurants.
In addition to crafting the bottle, Intertype Studio also created the launch communication materials, with statics for Below the line shot by Jason Bailey Studio. Above the line advertising and motion were shot by Andy Grimshaw.
