Designed by: PepsiCo Design & Innovation
Country: United States

Guayusa: Packaging Design Inspired By The Amazon

Designed by: Move | Market Region: South America

Amazon, the largest rainforest ecosystem on the planet, is home to various kinds of animals, birds, and plants. The jungle territory belongs to nine South American nations, including Colombia, Peru, and Brazil.

Viva Ragenera is known for its clean, healthy, and low-impact products, the raw materials for which are supplied by farmers who cultivate organic food. The company’s latest product, Guayusa, uses agroforestry ingredients from the rainforest.

Found in the Amazon rainforest, the Guayusa plant is high in caffeine. The indigenous people of the Amazon drank the tea from Guayusa leaf during dream interpretation sessions in the morning.

Guayusa: Packaging Design Inspired By The Amazon
Guayusa: Packaging Design Inspired By The Amazon
Guayusa: Packaging Design Inspired By The Amazon
Guayusa: Packaging Design Inspired By The Amazon
Guayusa: Packaging Design Inspired By The Amazon
Guayusa: Packaging Design Inspired By The Amazon
Guayusa: Packaging Design Inspired By The Amazon

Brazil-based design agency Move partnered with Viva Regenera to create the visuals for the company’s new product line. The designs were created to highlight the origins of the ingredients and the native people of the region.

The bright color palette, together with the Basteleur typeface, creates a psychedelic look, symbolizing the dream interpretation rituals of the native people. The packaging is unique, attractive, and shares the long history of the Amazon rainforest and its people.

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Designed by: PepsiCo Design & Innovation
Country: United States

Guayusa: Packaging Design Inspired By The Amazon

7-guayusa-world-brand-design-copy-1-1536x878

Designed by: Move | Market Region: South America

Amazon, the largest rainforest ecosystem on the planet, is home to various kinds of animals, birds, and plants. The jungle territory belongs to nine South American nations, including Colombia, Peru, and Brazil.

Viva Ragenera is known for its clean, healthy, and low-impact products, the raw materials for which are supplied by farmers who cultivate organic food. The company’s latest product, Guayusa, uses agroforestry ingredients from the rainforest.

Found in the Amazon rainforest, the Guayusa plant is high in caffeine. The indigenous people of the Amazon drank the tea from Guayusa leaf during dream interpretation sessions in the morning.

Guayusa: Packaging Design Inspired By The Amazon
Guayusa: Packaging Design Inspired By The Amazon
Guayusa: Packaging Design Inspired By The Amazon
Guayusa: Packaging Design Inspired By The Amazon
Guayusa: Packaging Design Inspired By The Amazon
Guayusa: Packaging Design Inspired By The Amazon
Guayusa: Packaging Design Inspired By The Amazon

Brazil-based design agency Move partnered with Viva Regenera to create the visuals for the company’s new product line. The designs were created to highlight the origins of the ingredients and the native people of the region.

The bright color palette, together with the Basteleur typeface, creates a psychedelic look, symbolizing the dream interpretation rituals of the native people. The packaging is unique, attractive, and shares the long history of the Amazon rainforest and its people.

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