Designed by Wieden + Kennedy London | Country: United Kingdom
“Our role was to create the brand tone of voice and from that devise the package design for a new-to-market ready-to-drink milkshake, Gulp. We’ve made a bespoke wrapping for each of the vanilla, chocolate, strawberry and banana flavours.
Gulp isn’t just a name; it’s an attitude. It’s a way of behaving. The design is born from the fact that milkshakes need be to shaken to be enjoyed to the max. The typography literally shakes things up expressing Gulp’s cheery personality. The stripes running through the design bring to life the stages at which you should enjoy the drink to full effect – in big, bold gulps.”