Designed by: PepsiCo Design & Innovation
Country: United States

Harem Sultan

1 Minute Read

Designed by TBWA\Istanbul | Country: Turkey

“Harem Sultan is a premium wine brand that is only sold at duty free shops in Turkey targeting foreign tourists. The brief was to design a packaging that would create conversation on the table when people go back to their countries. Something that foreigners would love to buy not only as wine but as a “Special Souvenir from Turkey”.

Each bottle is dressed with the famous Kaftan of an Ottoman Sultan. The colours of the Kaftans indicate the sort of wine in the bottle.  At the back of each bottle there is the real story of the Kaftan. The Kaftans are all handcrafted in silk. And are all designed by the original textiles of the Ottoman Sultans.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Harem Sultan

1 Minute Read

Designed by TBWA\Istanbul | Country: Turkey

“Harem Sultan is a premium wine brand that is only sold at duty free shops in Turkey targeting foreign tourists. The brief was to design a packaging that would create conversation on the table when people go back to their countries. Something that foreigners would love to buy not only as wine but as a “Special Souvenir from Turkey”.

Each bottle is dressed with the famous Kaftan of an Ottoman Sultan. The colours of the Kaftans indicate the sort of wine in the bottle.  At the back of each bottle there is the real story of the Kaftan. The Kaftans are all handcrafted in silk. And are all designed by the original textiles of the Ottoman Sultans.”

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