Designed by: PepsiCo Design & Innovation
Country: United States

Harry Brompton’s Iced Tea Unveils New Packaging Design by Gency

21

In a lovely evolution of brand and design, Harry Brompton’s, the beloved UK’s second-largest iced tea brand, is thrilled to announce a fresh new look and an enticing new flavour that’s set to captivate tea enthusiasts nationwide. With a proud presence in over 3000 distribution points across premier retailers, Harry Brompton’s commitment to crafting superior British RTD tea, using the finest black teas from Kenya’s Rift Valley and blending them with real fruit, has set a new standard for tea lovers seeking quality and convenience.

The reimagining of Harry Brompton’s packaging comes courtesy of the recognized Irish-Dutch design agency, Gency.co, known for their award-winning designs. This redesign is not just a visual upgrade but a testament to the brand’s continuous pursuit of excellence, having previously been lauded with the prestigious gold Pentaward and the ‘Great Taste Award’.

Ian O’Donohue, the visionary ‘Chief Tea Officer’ at Harry Brompton’s, shared his insights into the brand’s evolution, “In our quest to consistently outpace the market, we recognized the need for a brand evolution that enhances our connection with our customers and ensures our products stand out on the shelves.”

Echoing this sentiment, Christiaan Huynen, the founder of Gency, elaborated on the design philosophy, “Our goal was to transcend taste expectations. By placing the vibrant fruit imagery at the heart of the packaging, we’ve created an irresistible visual appeal that, combined with the added color vibrancy, facilitates easier navigation through our flavour offerings.”

Complementing this design revolution, Harry Brompton’s is proud to introduce a delightful new addition to its flavour repertoire: Summer Berries. This refreshing new offering is now available at Sainsbury’s, CoOp, selected wholesalers, and Amazon, promising to be a tantalizing treat for the summer.

In another exciting development, Harry Brompton’s introduces its first-ever large format bottle (1.25L) for the much-loved peach variant, now available at Sainsbury’s nationwide, catering to the demands of enthusiasts seeking more of their favourite iced tea.

This dynamic combination of innovative design and flavour expansion marks a significant milestone in Harry Brompton’s journey, inviting both new and loyal customers to experience the joy of great tea on the go, redefined.

 

Harry Brompton's Iced Tea Unveils New Packaging Design by Gency

Harry Brompton's Iced Tea Unveils New Packaging Design by Gency

Harry Brompton's Iced Tea Unveils New Packaging Design by Gency

Harry Brompton's Iced Tea Unveils New Packaging Design by Gency

Harry Brompton's Iced Tea Unveils New Packaging Design by Gency

Harry Brompton's Iced Tea Unveils New Packaging Design by Gency

Harry Brompton's Iced Tea Unveils New Packaging Design by Gency

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Designed by: PepsiCo Design & Innovation
Country: United States

Harry Brompton’s Iced Tea Unveils New Packaging Design by Gency

21
HB-Summerberries-Peach

In a lovely evolution of brand and design, Harry Brompton’s, the beloved UK’s second-largest iced tea brand, is thrilled to announce a fresh new look and an enticing new flavour that’s set to captivate tea enthusiasts nationwide. With a proud presence in over 3000 distribution points across premier retailers, Harry Brompton’s commitment to crafting superior British RTD tea, using the finest black teas from Kenya’s Rift Valley and blending them with real fruit, has set a new standard for tea lovers seeking quality and convenience.

The reimagining of Harry Brompton’s packaging comes courtesy of the recognized Irish-Dutch design agency, Gency.co, known for their award-winning designs. This redesign is not just a visual upgrade but a testament to the brand’s continuous pursuit of excellence, having previously been lauded with the prestigious gold Pentaward and the ‘Great Taste Award’.

Ian O’Donohue, the visionary ‘Chief Tea Officer’ at Harry Brompton’s, shared his insights into the brand’s evolution, “In our quest to consistently outpace the market, we recognized the need for a brand evolution that enhances our connection with our customers and ensures our products stand out on the shelves.”

Echoing this sentiment, Christiaan Huynen, the founder of Gency, elaborated on the design philosophy, “Our goal was to transcend taste expectations. By placing the vibrant fruit imagery at the heart of the packaging, we’ve created an irresistible visual appeal that, combined with the added color vibrancy, facilitates easier navigation through our flavour offerings.”

Complementing this design revolution, Harry Brompton’s is proud to introduce a delightful new addition to its flavour repertoire: Summer Berries. This refreshing new offering is now available at Sainsbury’s, CoOp, selected wholesalers, and Amazon, promising to be a tantalizing treat for the summer.

In another exciting development, Harry Brompton’s introduces its first-ever large format bottle (1.25L) for the much-loved peach variant, now available at Sainsbury’s nationwide, catering to the demands of enthusiasts seeking more of their favourite iced tea.

This dynamic combination of innovative design and flavour expansion marks a significant milestone in Harry Brompton’s journey, inviting both new and loyal customers to experience the joy of great tea on the go, redefined.

 

Harry Brompton's Iced Tea Unveils New Packaging Design by Gency

Harry Brompton's Iced Tea Unveils New Packaging Design by Gency

Harry Brompton's Iced Tea Unveils New Packaging Design by Gency

Harry Brompton's Iced Tea Unveils New Packaging Design by Gency

Harry Brompton's Iced Tea Unveils New Packaging Design by Gency

Harry Brompton's Iced Tea Unveils New Packaging Design by Gency

Harry Brompton's Iced Tea Unveils New Packaging Design by Gency

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