Designed by: PepsiCo Design & Innovation
Country: United States

Hashi – #@$#!

1 Minute Read

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Designed by Hattomonkey | Country: Russia

“Hattomonkey has created a packaging design of hot sauce “Hashi” based on unique “non-censored” view. There is a huge selection of “Hashi” hot sauces: a very hot “Halapenio”, extremely hot “Habanero”, unbearable hot sauce “Cayenne pepper”, as well as wasabi and mustard. That special look #@$#! was created just as soon as we tried this hot sauce at the studio. It’s a comic stylized pack with logo consists of only symbols. So the exclamation balloon is to show an emotional wave. Designers have adopted a comic method. When it’s hard to express feelings through words they supplement text by pictures. Thereby the sauce pack content is reintroduced by shout balloon with jagged edges. Hattomonkey informal packaging design is hot and excited. This is not just a simple sauce on a store shelf, it shouts the same language you do “#@$#!”.”

_2

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Designed by: PepsiCo Design & Innovation
Country: United States

Hashi – #@$#!

1 Minute Read

_1

Designed by Hattomonkey | Country: Russia

“Hattomonkey has created a packaging design of hot sauce “Hashi” based on unique “non-censored” view. There is a huge selection of “Hashi” hot sauces: a very hot “Halapenio”, extremely hot “Habanero”, unbearable hot sauce “Cayenne pepper”, as well as wasabi and mustard. That special look #@$#! was created just as soon as we tried this hot sauce at the studio. It’s a comic stylized pack with logo consists of only symbols. So the exclamation balloon is to show an emotional wave. Designers have adopted a comic method. When it’s hard to express feelings through words they supplement text by pictures. Thereby the sauce pack content is reintroduced by shout balloon with jagged edges. Hattomonkey informal packaging design is hot and excited. This is not just a simple sauce on a store shelf, it shouts the same language you do “#@$#!”.”

_2

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