Haterk, a village in Armenia, is known for its beautiful landscape. Named after the beautiful Armenian village, Haterk is a brand known for nine varieties of honey, some of which are Mountain Honey, Mixed Nuts, Melilotus Honey, Forest Honey, and Acacia Honey.
Haterk teamed up with the design agency Backbone Branding to create the packaging and brand identity of the products. The design agency mentions:
“It was important to convey the brand’s promise of ‘a healthy and energetic life’, along with preserving its distinct character of following the paths to nature’s bounties.
The packaging clearly brings the outside inside. The simplistic white and black designs are silhouetted over the varying hues of honey shining through the clear glass jars. Fir trees and fruit blossoms scattered in the wake of majestic mountain peaks, branches heavy with fruit, meadows of flowers, and, of course, happy animal life perfecting the idyllic scenes presented to you.”
The bright colors and a fun typeface, along with the illustrations of meadows and animals, increase the shelf value of the product.