Designed by: PepsiCo Design & Innovation
Country: United States

Hatziyiannakis

Hatziyiannakis

Designed by mousegraphics | Country: Greece

“Brief: our product is strange and unique. We want to make this clear.

Audience: bold and brave consumers, with a sweet tooth and a flair for discoveries. intellectuals of the gourmet type.

Design: to paraphrase the famous Marshall McLuhan expression, “the medium is the content” in this packaging extravaganza. Τhe symbiotic relationship of medium and message, (of which the media guru preached), is here translated into the eccentric coupling of package-product. Αn ‘outer-inner’ game of illusions is played here, for the eyes of the consumer. Τhe paradox of a sweet, eddible, even appetizing pebble, the beauty of an open crop, with its shockingly realistic flesh, fake cherries which can fool birds into coming to nibble at them like in the ancient paintings of Zeuxis, rocky-tasty formations: all these are mind treats we prepared for the consumer within a heightened – reality design environment.”

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Rebranding Mayawell: A Blend of Mexican Heritage and Healthy Living

Discover Mayawell, a Mexican-owned beverage company that celebrates its heritage with natural, organic, and prebiotic drinks. The rebranding strikes a balance between traditional elements and contemporary design, offering a unique, healthy alternative to traditional sodas.

Designed by: PepsiCo Design & Innovation
Country: United States

Hatziyiannakis

lovely-package-hatziyiannakis

Hatziyiannakis

Designed by mousegraphics | Country: Greece

“Brief: our product is strange and unique. We want to make this clear.

Audience: bold and brave consumers, with a sweet tooth and a flair for discoveries. intellectuals of the gourmet type.

Design: to paraphrase the famous Marshall McLuhan expression, “the medium is the content” in this packaging extravaganza. Τhe symbiotic relationship of medium and message, (of which the media guru preached), is here translated into the eccentric coupling of package-product. Αn ‘outer-inner’ game of illusions is played here, for the eyes of the consumer. Τhe paradox of a sweet, eddible, even appetizing pebble, the beauty of an open crop, with its shockingly realistic flesh, fake cherries which can fool birds into coming to nibble at them like in the ancient paintings of Zeuxis, rocky-tasty formations: all these are mind treats we prepared for the consumer within a heightened – reality design environment.”

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