Designed by: PepsiCo Design & Innovation
Country: United States
Designed by McLean Design | Country: United States
“With the Daytona 500 as a national stage, Chevron kicked off its Havoline Brand’s 100th year. By using a vintage logo, vintage colors on kraft cases, and early racecar imagery, all in the style of the era, we lend authenticity to the viewer’s journey in time. Visually connecting the viewer to the automobile’s Golden Age, we remind them that Havoline has always been there for them, and will continue to be for the next 100 years and beyond.”
Get the latest packaging design inspiration in your inbox:
Pepsi launches its summer BBQ campaign with new limited-edition flavors, Pepsi Lime and Pepsi Peach, designed to complement the festive, smoky essence of outdoor grilling. These vibrant, fruit-inspired designs not only promise a refreshing taste but also stand out with their visually appealing packaging, capturing the essence of summer.
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Catador Itinerante, an independent bottler, offers unique global whiskies, each with a distinct decorative stamp indicating its origin. Curated by Jacomy & Mayne Studio, the collection tells stories through each bottle’s design.
“Intertype Studio unveils Grey Goose Altius, a new ultra-premium vodka. Innovative packaging design features a glacial mountain, capturing the wonder of the French Alps and embodying its sub-freezing filtration process.”
Elevating Robinsons’ Cordials and Creations, Bloom’s redesign infuses youthful energy and sophistication, captivating adult consumers with dynamic visuals and tantalizing flavors, reinvigorating the brand for a new generation.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by McLean Design | Country: United States
“With the Daytona 500 as a national stage, Chevron kicked off its Havoline Brand’s 100th year. By using a vintage logo, vintage colors on kraft cases, and early racecar imagery, all in the style of the era, we lend authenticity to the viewer’s journey in time. Visually connecting the viewer to the automobile’s Golden Age, we remind them that Havoline has always been there for them, and will continue to be for the next 100 years and beyond.”
