Designed by: PepsiCo Design & Innovation
Country: United States
Designed by McLean Design | Country: United States
“With the Daytona 500 as a national stage, Chevron kicked off its Havoline Brand’s 100th year. By using a vintage logo, vintage colors on kraft cases, and early racecar imagery, all in the style of the era, we lend authenticity to the viewer’s journey in time. Visually connecting the viewer to the automobile’s Golden Age, we remind them that Havoline has always been there for them, and will continue to be for the next 100 years and beyond.”
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The Amazonian Gin Company has made its mark as the pioneer in distilling gin with fruits and botanicals sourced from the Amazon region in Peru.
“MoFree, a plant-based milk brand by JDO and Dali Food Group, challenges the conventional health-focused branding in the category, opting for bold, carefree packaging design featuring playful cat imagery and vibrant aesthetics.”
Discover the unique packaging design of this underwater-aged wine, featuring a vintage label tied with a rope and a small book. Each bottle gains originality as marine life adheres to it during sea-bottom aging.
Explore the harmonious fusion of modern design and traditional Korean craftsmanship in KookSoonDang’s REA 2013 BORN premium distilled soju. The design carries a narrative and embodies Korean soju heritage.
Discover Steven Noble’s scratchboard woodcut style illustrations for Coca-Cola’s new line packaging labels. The vintage-inspired designs for flavors like California Raspberry and Georgia Peach are printed directly onto the glass bottles.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by McLean Design | Country: United States
“With the Daytona 500 as a national stage, Chevron kicked off its Havoline Brand’s 100th year. By using a vintage logo, vintage colors on kraft cases, and early racecar imagery, all in the style of the era, we lend authenticity to the viewer’s journey in time. Visually connecting the viewer to the automobile’s Golden Age, we remind them that Havoline has always been there for them, and will continue to be for the next 100 years and beyond.”
