Designed by: PepsiCo Design & Innovation
Country: United States

He Wood Fragrance

1 Minute Read

hewood

Designed by DSquared² | Country: Canada

Inspired by their Canadian heritage, identical twin design duo DSquared² created the fragrance He Wood with an outdoorsy vetiver scent.

“(The bottle) was inspired by a trip to our home country, where they have these bottles of maple syrup at the duty-free shop that come in a wooden box to protect it like it’s precious. Plus we liked the idea of the contrast of warm wood and a cold glass bottle.”

The square bottle cap and bottle shape play on DSquared²’s brand name, and the natural characteristics of the red alder wood means no too bottles are identical.

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Designed by: PepsiCo Design & Innovation
Country: United States

He Wood Fragrance

1 Minute Read
hewood

hewood

Designed by DSquared² | Country: Canada

Inspired by their Canadian heritage, identical twin design duo DSquared² created the fragrance He Wood with an outdoorsy vetiver scent.

“(The bottle) was inspired by a trip to our home country, where they have these bottles of maple syrup at the duty-free shop that come in a wooden box to protect it like it’s precious. Plus we liked the idea of the contrast of warm wood and a cold glass bottle.”

The square bottle cap and bottle shape play on DSquared²’s brand name, and the natural characteristics of the red alder wood means no too bottles are identical.

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