For this year’s special edition of Heineken in France, the focus is on celebrating internationalisation with the slogan ‘more than 190 countries, one shared star.’ The design boasts a vibrant composition of diverse patterns and colours, symbolising Heineken’s extensive global presence.
By blending various banner elements, this edition underscores Heineken’s reach and diversity. The dynamic and colourful presentation highlights the rich multilingual and multicultural aspects of the countries where Heineken is enjoyed.
The Special Edition is available in both off- and on-trade channels throughout France. All primary and secondary packs feature the same identity, promising to bring colourful dynamics to retail during the summer of ’24. This visual identity will also inspire advertising across all communication channels.
WeWantMore, an international design studio, is proud to collaborate with Heineken globally. Specialising in branding and interior design, WeWantMore consists of thirty-five experts dedicated to building the brands and spaces of tomorrow. Their belief in the power of design to evoke emotion—whether happiness, excitement, or desire—drives their creative pursuits, aiming to bring people together and transcend boundaries. They draw inspiration from the intersection of design, art, and entertainment.
