Designed by: PepsiCo Design & Innovation
Country: United States

Highlighter

Updated on December 1st, 2015  |  
1 Minute Read

lovely-package-highlighter-2

Designed by Pavement | Country: United States

“Designed by Pavement, Highlighter is a brand that differentiates and legitimizes itself from other medical cannabis products with a sophisticated brand approach and elaborate packaging production.

The medical and recreational cannabis market is exploding across the country at a frantic pace. The result is a wide array of package designs, many which reflect fast turn-around production and cluttered, confusing design. Bloom Farms, the parent company for this Highlighter set, wanted to stand out in the marketplace with a sophisticated, and instantly recognizable, brand image that would become the gold standard for this category. Bloom Farms sought a look would not alienate the core “stoner” customer, but the quality of the brand and packaging would allow a mom, for example, to feel comfortable trying this type of product for the first time.”

lovely-package-highlighter-6 lovely-package-highlighter-5 lovely-package-highlighter-4 lovely-package-highlighter-3 lovely-package-highlighter-1

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Highlighter

1 Minute Read
lovely-package-highlighter-2

lovely-package-highlighter-2

Designed by Pavement | Country: United States

“Designed by Pavement, Highlighter is a brand that differentiates and legitimizes itself from other medical cannabis products with a sophisticated brand approach and elaborate packaging production.

The medical and recreational cannabis market is exploding across the country at a frantic pace. The result is a wide array of package designs, many which reflect fast turn-around production and cluttered, confusing design. Bloom Farms, the parent company for this Highlighter set, wanted to stand out in the marketplace with a sophisticated, and instantly recognizable, brand image that would become the gold standard for this category. Bloom Farms sought a look would not alienate the core “stoner” customer, but the quality of the brand and packaging would allow a mom, for example, to feel comfortable trying this type of product for the first time.”

lovely-package-highlighter-6 lovely-package-highlighter-5 lovely-package-highlighter-4 lovely-package-highlighter-3 lovely-package-highlighter-1

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