Designed by: PepsiCo Design & Innovation
Country: United States

Hold and Hollo

1 Minute Read

Designed by Örsi Juhász & Gergő Kovács | Country: Hungary

“Labels are widely used in trade and the default function is to display info about the product while also raising awareness by looking attractive, and creating a mood. For the large part labels are made of paper and the inclusion of colour, typography, images and so on combine to create the more complex function of a label. We would therefore like to create a label which combines the basic function with the extra functions. The silicone label is more attractive and has a tactile appeal. The label is easily removable and can even be returned for reusing or the inside surface of the label can be used to write on if one so wishes.”

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Food that's every bit as simple as a hunter on

Designed by: PepsiCo Design & Innovation
Country: United States

Hold and Hollo

1 Minute Read

Designed by Örsi Juhász & Gergő Kovács | Country: Hungary

“Labels are widely used in trade and the default function is to display info about the product while also raising awareness by looking attractive, and creating a mood. For the large part labels are made of paper and the inclusion of colour, typography, images and so on combine to create the more complex function of a label. We would therefore like to create a label which combines the basic function with the extra functions. The silicone label is more attractive and has a tactile appeal. The label is easily removable and can even be returned for reusing or the inside surface of the label can be used to write on if one so wishes.”

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