Designed by Monday Collective | Country: United States
“After two years on the market, Honeydrop realized it needed to simplify its messages. Its central brand concept – the only ready to drink brewed tea and juice sweetened solely with real honey – needed to be expressed in a way that connects with the natural beverage consumer, while differentiating within an overcrowded and fast growing natural beverage category. A new custom designed glass bottle gives Honeydrop a more natural and premium feel; a clear label allows for product transparency; a bee icon redesigned to have more character and look like real honey; a simple system for range differentiation; and new copy including “from the bee to the bottle”. All of which sends a clear, unified message that Honeydrop is made with real honey.”
