Designed by: PepsiCo Design & Innovation
Country: United States

Houdini

houdini21

Designed by Propeller | Country: Sweden | Fonts used: Neo Sans

“Houdini develops sportswear that offers comfort regardless of the weather or level of exertion. Their products include base-layer clothing like micro-fiber undershirts and boxers, T-shirts and insulating long johns. What they needed from Propeller was a new kind of packaging that would communicate their values and make them stand out in stores.

We came up with racetrack-shaped packaging that fits into a wide variety of store fixtures. Key information is visible from the front, side and top. A system of colors and symbols makes it easy to identify products, styles, and sizes. Fully recyclable and environmentally friendly, the packaging also features a simple, straightforward graphic language that helps consumers choose the kind of base layers they need for their specific sports.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Houdini

houdini21

houdini21

Designed by Propeller | Country: Sweden | Fonts used: Neo Sans

“Houdini develops sportswear that offers comfort regardless of the weather or level of exertion. Their products include base-layer clothing like micro-fiber undershirts and boxers, T-shirts and insulating long johns. What they needed from Propeller was a new kind of packaging that would communicate their values and make them stand out in stores.

We came up with racetrack-shaped packaging that fits into a wide variety of store fixtures. Key information is visible from the front, side and top. A system of colors and symbols makes it easy to identify products, styles, and sizes. Fully recyclable and environmentally friendly, the packaging also features a simple, straightforward graphic language that helps consumers choose the kind of base layers they need for their specific sports.”

houdini11

houdini3

houdini4

houdini5

houdini6

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