Designed by: PepsiCo Design & Innovation
Country: United States

Hugo’s Hot Sauce

1 Minute Read

Designed by Jag Nagra | Country: Canada

“I began this self-initiated project recently, to develop a line of hot sauce: Hugo’s Hot Sauce.  I took on a metaphorical approach to the label illustrations.  Starting with a matchstick to represent the mildest one, they increase in spiciness continuing on to: camp fire, forest fire, fuse and lightning bolt.”

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Food that's every bit as simple as a hunter on

Designed by: PepsiCo Design & Innovation
Country: United States

Hugo’s Hot Sauce

1 Minute Read

Designed by Jag Nagra | Country: Canada

“I began this self-initiated project recently, to develop a line of hot sauce: Hugo’s Hot Sauce.  I took on a metaphorical approach to the label illustrations.  Starting with a matchstick to represent the mildest one, they increase in spiciness continuing on to: camp fire, forest fire, fuse and lightning bolt.”

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