Designed by: Derek&Eric | Country: UK

People on their health conquest often opt for dietary supplements. From helping people achieve nutrition goals to complementing medical treatment targets, dietary supplements have multiple health benefits. HUX is a brand that focuses on creating products backed by science. While it is true that the health and wellness category is crowded with brands that make similar products: HUX aims to cut through the market with its research-based offerings.

“From the gym-obsessed performance drivers, to the holier-than-thou nutrition evangelists, the health and wellness supplement category is crowded with all manner of brands.

HUX aims to cut through the confusion with a focussed range of scientifically backed products – not only for the iron-pumpers or the fad-food followers, but for ordinary people who just need a little helping hand with the hectic day-to-day.”

The packaging

HUX approached Derek&Eric, a London-based branding agency, to create designs that would highlight their superior-class products. The design agency took clues from the fashion industry to create striking color combinations for the packaging. While Derik&Eric created simple designs, they stand apart from the crowd in terms of colors and patterns.

“Positive change becomes permanent when good behaviors become habits. We created a simple design system with a sense of rhythm, expanding out from an infinity symbol at the heart of our wordmark.

We borrowed visual cues from the world of fashion – striking colors, clear space and repeating patterns are the hallmarks of a brand with style and confidence, able to fit seamlessly into your life and your home.

Thanks to our partners for bringing HUX to everyday lives.”