Designed by: PepsiCo Design & Innovation
Country: United States

Hwila

1 Minute Read

Designed by Neumeister | Country: Sweden

Input: Hwila is a natural mineral water from Vimmerby, Sweden, a brand owned by one of Sweden’s oldest breweries; Åbro. After many years Hwila needed an update — it was time to modernize, for a younger target group, without loosing the positive values connected with the brand.

Output: With this redesign we were concerned to find a formula whereby it was possible to constantly being able to update the design, with out ever loosing contact with its heritage. The simplicity, purity — the restfulness — was the main idea were colours and shapes signal different variations of the mineral water – sparkling, non-sparkling, taste etc. A modern, youthful, design. Easy to apply on either cans, glass or PET-bottles. Large or small.

Outcome: Pure and rigorous, Hwila really makes a point in any store. Creating true shelf impact without screaming. Just released.”

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Designed by PepsiCo Design & Innovation | Country: United States "Released in a series

Designed by: PepsiCo Design & Innovation
Country: United States

Hwila

1 Minute Read

Designed by Neumeister | Country: Sweden

Input: Hwila is a natural mineral water from Vimmerby, Sweden, a brand owned by one of Sweden’s oldest breweries; Åbro. After many years Hwila needed an update — it was time to modernize, for a younger target group, without loosing the positive values connected with the brand.

Output: With this redesign we were concerned to find a formula whereby it was possible to constantly being able to update the design, with out ever loosing contact with its heritage. The simplicity, purity — the restfulness — was the main idea were colours and shapes signal different variations of the mineral water – sparkling, non-sparkling, taste etc. A modern, youthful, design. Easy to apply on either cans, glass or PET-bottles. Large or small.

Outcome: Pure and rigorous, Hwila really makes a point in any store. Creating true shelf impact without screaming. Just released.”

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