Designed by: PepsiCo Design & Innovation
Country: United States

I.C.O.N.

I.C.O.N.

Designed by Version-X Design | Country: United States

“As part of I.C.O.N.‘s rebranding initiative, Version-X was tasked with creating all new set and kit boxes for their products. They wanted packaging that would not only be beautiful, but also environmentally friendly. Three versions of the intro kit were designed, each using the same shell and drawer shape but with a unique, brightly-colored band around the outside to easily identify the contents.

The shell of each kit is constructed of corrugated e-flute with a 1-color charcoal flood coat on the outside. The inner drawers are also e-flute with a pattern printed in the same charcoal color. Each kit is wrapped in one of three brightly-colored bands that featured the contents of the box so that the different kits are easily identified. Each kit also has a handle, providing for portability of the heavy product.

One of our main focuses with a kit this large was sustainability and re-use. We wanted to create a package that could have a second purpose after its initial use as a sales piece. The kits feature a large drawer that slides out the front for easy access to all of the products within. The intent was the stylists and hairdressers would be able to keep these kits at their station, always having quick access to the products. After the first use of the products, the inner drawer inserts can be removed so that the shell and drawer can be used for storage of any miscellaneous items around the salon or office.”

I.C.O.N.

I.C.O.N.

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I.C.O.N.

Designed by Version-X Design | Country: United States

“As part of I.C.O.N.‘s rebranding initiative, Version-X was tasked with creating all new set and kit boxes for their products. They wanted packaging that would not only be beautiful, but also environmentally friendly. Three versions of the intro kit were designed, each using the same shell and drawer shape but with a unique, brightly-colored band around the outside to easily identify the contents.

The shell of each kit is constructed of corrugated e-flute with a 1-color charcoal flood coat on the outside. The inner drawers are also e-flute with a pattern printed in the same charcoal color. Each kit is wrapped in one of three brightly-colored bands that featured the contents of the box so that the different kits are easily identified. Each kit also has a handle, providing for portability of the heavy product.

One of our main focuses with a kit this large was sustainability and re-use. We wanted to create a package that could have a second purpose after its initial use as a sales piece. The kits feature a large drawer that slides out the front for easy access to all of the products within. The intent was the stylists and hairdressers would be able to keep these kits at their station, always having quick access to the products. After the first use of the products, the inner drawer inserts can be removed so that the shell and drawer can be used for storage of any miscellaneous items around the salon or office.”

I.C.O.N.

I.C.O.N.

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