Designed by: PepsiCo Design & Innovation
Country: United States

ICA Kaviar

ICA Kaviar

Designed by Identity Works | Country: Sweden | Font: PMN Caecilia

“A range of caviar for the Swedish Supermarket chain, designed ten years ago. The existing brands on the market had well known names like “Kalles” or “Svennes”.  We wanted to create something that appealed directly to the consumers without using any brand names, but still have a direct approach. A clever solution: the supplier of the main ingredient became the hero.”

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Inverey: A Unique Barrel-Aged Scottish Gin Packaging Design

Inverey stands out with its image that captures the essence of the rugged Highland countryside. Breaking away from the norm, the label design does not feature the traditional tartan. Instead, it presents an organised structure of intertwining circles, rhombuses, four-pointed stars and dots born out of their intersection.

Designed by: PepsiCo Design & Innovation
Country: United States

ICA Kaviar

caviar

ICA Kaviar

Designed by Identity Works | Country: Sweden | Font: PMN Caecilia

“A range of caviar for the Swedish Supermarket chain, designed ten years ago. The existing brands on the market had well known names like “Kalles” or “Svennes”.  We wanted to create something that appealed directly to the consumers without using any brand names, but still have a direct approach. A clever solution: the supplier of the main ingredient became the hero.”

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