Designed by: PepsiCo Design & Innovation
Country: United States

ICA Kaviar

ICA Kaviar

Designed by Identity Works | Country: Sweden | Font: PMN Caecilia

“A range of caviar for the Swedish Supermarket chain, designed ten years ago. The existing brands on the market had well known names like “Kalles” or “Svennes”.  We wanted to create something that appealed directly to the consumers without using any brand names, but still have a direct approach. A clever solution: the supplier of the main ingredient became the hero.”

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Motivational Sock Packaging: A Good Start to Your Day

Discover ‘Good Start’, a new sock brand designed to motivate. Each pack contains seven pairs of socks, each adorned with motivational quotes from famous personalities, intended to inspire a positive start to the day.

Designed by: PepsiCo Design & Innovation
Country: United States

ICA Kaviar

caviar

ICA Kaviar

Designed by Identity Works | Country: Sweden | Font: PMN Caecilia

“A range of caviar for the Swedish Supermarket chain, designed ten years ago. The existing brands on the market had well known names like “Kalles” or “Svennes”.  We wanted to create something that appealed directly to the consumers without using any brand names, but still have a direct approach. A clever solution: the supplier of the main ingredient became the hero.”

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