Designed by: PepsiCo Design & Innovation
Country: United States

ICA Kaviar

ICA Kaviar

Designed by Identity Works | Country: Sweden | Font: PMN Caecilia

“A range of caviar for the Swedish Supermarket chain, designed ten years ago. The existing brands on the market had well known names like “Kalles” or “Svennes”.  We wanted to create something that appealed directly to the consumers without using any brand names, but still have a direct approach. A clever solution: the supplier of the main ingredient became the hero.”

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Designed by: PepsiCo Design & Innovation
Country: United States

ICA Kaviar

caviar

ICA Kaviar

Designed by Identity Works | Country: Sweden | Font: PMN Caecilia

“A range of caviar for the Swedish Supermarket chain, designed ten years ago. The existing brands on the market had well known names like “Kalles” or “Svennes”.  We wanted to create something that appealed directly to the consumers without using any brand names, but still have a direct approach. A clever solution: the supplier of the main ingredient became the hero.”

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