“A range of caviar for the Swedish Supermarket chain, designed ten years ago. The existing brands on the market had well known names like “Kalles” or “Svennes”. We wanted to create something that appealed directly to the consumers without using any brand names, but still have a direct approach. A clever solution: the supplier of the main ingredient became the hero.”
In a groundbreaking move, Pernod Ricard has unveiled The Chuan, China’s first prestige Malt Whisky. The packaging for this innovative product is the work of Nude Brand Creation.