Designed by: PepsiCo Design & Innovation
Country: United States

iEssentials

Updated on September 3rd, 2010  |  
1 Minute Read

iEssentials

Designed by Designojo | Country: United States

“Mizco imports and distributes an extensive line of cell phone and electronic accessories under 3 brand names-  iEssentials, Cellular Innovations and Digipower.

The brands are sold primarily thru discount retailers in the United States, Canada and Mexico. In the value-priced segment much of the product mix can be commodity and consequently establishing of a strong brand position and a clear visual program is critical. designojo was charged with repositioning iEssentials, one of the 3 Mizco brands.

What We Did: designojo undertook a complete overhaul of the iEssential brand, including all aspects of the brand’s visual style, identity development, sub-brand creation, its’ retail presence and hundreds of package sku’s.”

iEssentials

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iEssentials

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iEssentials

Designed by Designojo | Country: United States

“Mizco imports and distributes an extensive line of cell phone and electronic accessories under 3 brand names-  iEssentials, Cellular Innovations and Digipower.

The brands are sold primarily thru discount retailers in the United States, Canada and Mexico. In the value-priced segment much of the product mix can be commodity and consequently establishing of a strong brand position and a clear visual program is critical. designojo was charged with repositioning iEssentials, one of the 3 Mizco brands.

What We Did: designojo undertook a complete overhaul of the iEssential brand, including all aspects of the brand’s visual style, identity development, sub-brand creation, its’ retail presence and hundreds of package sku’s.”

iEssentials

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