Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Butcher & Butcher ltd | Country: New Zealand
“Originally designed in 2009 Eighthirty Coffee Roasters asked Butcher & Butcher ltd to refresh their packaging for 2013. The packs talk directly to your taste buds, celebrating subtle differences in each flavour, origin and blend.
We maintained a simple colour palate, while the ephemeral typographic treatment allows each pack to have a unique voice, yet change as the coffee flavours and brand evolve over time.”
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Pepsi launches its summer BBQ campaign with new limited-edition flavors, Pepsi Lime and Pepsi Peach, designed to complement the festive, smoky essence of outdoor grilling. These vibrant, fruit-inspired designs not only promise a refreshing taste but also stand out with their visually appealing packaging, capturing the essence of summer.
Discover how JansenHarris crafted an attention-grabbing, limited-edition packaging for Benriach’s 12-year-old Speyside Single Malt Scotch Whisky, perfect for the Chinese New Year 2024’s hyper-competitive premium drinks market.
Absolut introduces its new honey-flavoured vodka, Absolut Hunni. The striking bottle design, created by JDO, features a bee-inspired black and yellow motif, distinguishing it in a market saturated with fruit-flavoured options.
Veesey’s dairy-free cheese packaging refresh breaks category norms, embracing bright colors and joyful design language. The brand’s new positioning, “Intolerant to boring,” aims to challenge consumer perceptions and ensure future growth.
“Droptt café merges tradition with modernity in its packaging design, offering an authentic Vietnamese experience. A Novelty Creative harnesses innovation to infuse new life into traditional Vietnamese coffee-making through unique, engaging packaging.”
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Butcher & Butcher ltd | Country: New Zealand
“Originally designed in 2009 Eighthirty Coffee Roasters asked Butcher & Butcher ltd to refresh their packaging for 2013. The packs talk directly to your taste buds, celebrating subtle differences in each flavour, origin and blend.
We maintained a simple colour palate, while the ephemeral typographic treatment allows each pack to have a unique voice, yet change as the coffee flavours and brand evolve over time.”
