Designed by: PepsiCo Design & Innovation
Country: United States

Introducing Ésophy’s Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design

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Feast your eyes on the design for Cacao Nibbles, the latest product line from Ésophy Chocolates. Born from the successful venture of two passionate professional chocolatiers based in Athens, Greece, Ésophy is known for its fresh chocolates inspired by traditional Mediterranean flavours and culture. Its recipes are designed in-house, and the chocolates are prepared using only top-quality ingredients. This new line consists of three flavours based on carefully selected dry nuts (cashews, pecan and mixed), each combined with high-quality cocoa.



As a niche category, it’s essential for Cacao Nibbles to stand out, especially when placed next to other Ésophy chocolate products in the exclusive Ésophy store.



In order to achieve this, a freehand drawing of the product name was chosen to dominate the visual of the packaging. This elegant solution blends harmoniously with the personality of the new items, the central concept of handmade products, and the aesthetic identity of the other product lines.



The illustration of the nuts themselves is straightforward and realistic, providing the necessary information to the consumer in a simple, effective way. The chosen color palette is both unique and modern, designed to increase the products’ desirability and attractiveness with a modern-pop character.



The use of high-quality paper, embossment on the front, and a round, peeping window on the left side that gives a glimpse of the product inside, all contribute to the distinctive character of these new products.




Introducing Ésophy's Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
Introducing Ésophy's Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
Introducing Ésophy's Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
Introducing Ésophy's Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
Introducing Ésophy's Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
Introducing Ésophy's Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
Introducing Ésophy's Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
Introducing Ésophy's Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design


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Designed by: PepsiCo Design & Innovation
Country: United States

Introducing Ésophy’s Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design

4
Introducing Ésophy's Cacao Nibbles: A Unique Blend of Mediterranean Flavours

Feast your eyes on the design for Cacao Nibbles, the latest product line from Ésophy Chocolates. Born from the successful venture of two passionate professional chocolatiers based in Athens, Greece, Ésophy is known for its fresh chocolates inspired by traditional Mediterranean flavours and culture. Its recipes are designed in-house, and the chocolates are prepared using only top-quality ingredients. This new line consists of three flavours based on carefully selected dry nuts (cashews, pecan and mixed), each combined with high-quality cocoa.



As a niche category, it’s essential for Cacao Nibbles to stand out, especially when placed next to other Ésophy chocolate products in the exclusive Ésophy store.



In order to achieve this, a freehand drawing of the product name was chosen to dominate the visual of the packaging. This elegant solution blends harmoniously with the personality of the new items, the central concept of handmade products, and the aesthetic identity of the other product lines.



The illustration of the nuts themselves is straightforward and realistic, providing the necessary information to the consumer in a simple, effective way. The chosen color palette is both unique and modern, designed to increase the products’ desirability and attractiveness with a modern-pop character.



The use of high-quality paper, embossment on the front, and a round, peeping window on the left side that gives a glimpse of the product inside, all contribute to the distinctive character of these new products.




Introducing Ésophy's Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
Introducing Ésophy's Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
Introducing Ésophy's Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
Introducing Ésophy's Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
Introducing Ésophy's Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
Introducing Ésophy's Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
Introducing Ésophy's Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
Introducing Ésophy's Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design


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