Introducing Nasbah, a stellar example of packaging design making an impact on product visibility and acceptance. Many Egyptian companies produce top-quality goods, but their products often go unnoticed in the local market, which is flooded with imported goods.
A major reason for this is the lackluster package designs, which typically involve just the company logo and some basic colors. Nasbah, however, is changing the game by presenting itself in the local market in a unique, modern manner that is still deeply rooted in the Egyptian community.
The hot beverage industry is highly competitive, but Nasbah aims to win over consumers with its eye-catching package design. The goal is to make the consumer want to buy the product based on its appearance, and then win them over completely with its high quality.
The color scheme is inspired by the colors of the fruits and herbs used in the product. Importantly, the company took care to design the logo in both Arabic and English, in a way that creatively blends modern and traditional elements.
In Egypt, hot drinks, especially tea, are a staple. They are consumed during social gatherings, at work, after meals, and while watching TV. Nasbah enhances this experience by offering a variety of flavors mixed with tea and other drinks, which are not only enjoyable but also have calming effects and can help alleviate certain conditions like headaches and stomach pain.
The company’s tagline, “Always ready when you want someone by your side,” is embodied in the adorable character drawn on the packaging. This further helps in establishing a connection with the consumers.
Credits :
illustration: Ahmed Badr
Art Director: BDR.Design
