Designed by: PepsiCo Design & Innovation
Country: United States

Introducing s778 Heritage Gin: A Tribute to Brač Island’s Heritage and Culture through Design

10

Introducing the s778 Heritage gin, the first gin from Brač, Croatia. This gin is a tribute to the island itself. Its name cleverly combines universality and local heritage. The letter ‘S’ is meant to represent the Sun, Sea, and Stone (Sunce, Sol, Stina), while ‘778’ is the peak altitude of Brač, making it the highest in the Croatian coast.

The label design is a focal point, featuring a minimalist representation of Brač Island through a ‘glow’ effect inside the bottle. Vidova Gora’s peak is marked distinctly, and a subtle compass rose graces the background. The inner side of the label reveals a text, that is reminiscent of a message in a bottle, adding depth to the product’s narrative.

The label’s design goes beyond the visual, incorporating a tactile dimension. This is achieved through a hand-stamped, white wax seal bearing a stone wall pattern, which is symbolic of family ties and Brač’s architectural legacy. This bespoke stamp ensures each bottle is unique. The design’s duality is striking – a white exterior representing family, against an island-representing interior, accented solely by bronze foil. In a final nod to Brač and its renowned stonework, the bottle is capped with authentic Brač stone.

The design for s778 is a narrative that encompasses Brač Island’s heritage, topography, and culture. Each bottle is a visual delight, a tactile exploration, and a distinctive artifact that mirrors the singular beauty of Brač.

Introducing s778 Heritage Gin: A Tribute to Brač Island's Heritage and Culture through DesignIntroducing s778 Heritage Gin: A Tribute to Brač Island's Heritage and Culture through DesignIntroducing s778 Heritage Gin: A Tribute to Brač Island's Heritage and Culture through DesignIntroducing s778 Heritage Gin: A Tribute to Brač Island's Heritage and Culture through Design

10

Get the latest packaging design inspiration in your inbox:

Popular designs

The Port Vodka Lemon Water

Overview: In response to my client’s vision for a Cape Cod themed beverage brand, I embarked on the journey to create The Port

Pure Persian Honey

When we look closely at honey packaging, they are almost all in the usual format, and the ultimate in creativity is that

Over the wave

This Kombucha originates in Lombok, Indonesia, where its paradise beaches attract hundreds of surfers eager to ride the waves. When you surf,

Designed by: PepsiCo Design & Innovation
Country: United States

Introducing s778 Heritage Gin: A Tribute to Brač Island’s Heritage and Culture through Design

10
Introducing s778 Heritage Gin: A Tribute to Brač Island's Heritage

Introducing the s778 Heritage gin, the first gin from Brač, Croatia. This gin is a tribute to the island itself. Its name cleverly combines universality and local heritage. The letter ‘S’ is meant to represent the Sun, Sea, and Stone (Sunce, Sol, Stina), while ‘778’ is the peak altitude of Brač, making it the highest in the Croatian coast.

The label design is a focal point, featuring a minimalist representation of Brač Island through a ‘glow’ effect inside the bottle. Vidova Gora’s peak is marked distinctly, and a subtle compass rose graces the background. The inner side of the label reveals a text, that is reminiscent of a message in a bottle, adding depth to the product’s narrative.

The label’s design goes beyond the visual, incorporating a tactile dimension. This is achieved through a hand-stamped, white wax seal bearing a stone wall pattern, which is symbolic of family ties and Brač’s architectural legacy. This bespoke stamp ensures each bottle is unique. The design’s duality is striking – a white exterior representing family, against an island-representing interior, accented solely by bronze foil. In a final nod to Brač and its renowned stonework, the bottle is capped with authentic Brač stone.

The design for s778 is a narrative that encompasses Brač Island’s heritage, topography, and culture. Each bottle is a visual delight, a tactile exploration, and a distinctive artifact that mirrors the singular beauty of Brač.

Introducing s778 Heritage Gin: A Tribute to Brač Island's Heritage and Culture through DesignIntroducing s778 Heritage Gin: A Tribute to Brač Island's Heritage and Culture through DesignIntroducing s778 Heritage Gin: A Tribute to Brač Island's Heritage and Culture through DesignIntroducing s778 Heritage Gin: A Tribute to Brač Island's Heritage and Culture through Design

10
Previous slide
Next slide

Explore more great package design

Get the latest on packaging design in your inbox: