WG&S is known for its unrivalled stock of high-aged scotch whiskies, some of which have been blended to reflect the epic, rugged beauty of Scotland’s wilder places. LOVE was tasked with fashioning these stocks into a new-to-world brand that would reflect the incredible liquid craft of these whiskies and the wilderness inspiration that lies behind them.
Will Peacock, Global Luxury Director at WG&S, shared his vision for Wildmoor: a whisky that embodies Scotland’s wildest places; the awe-inspiring landscapes and the unrivalled private reserve of the family. LOVE’s owner and executive creative director, David Palmer, expressed his excitement about Wildmoor, appreciating the opportunity to reimagine Scotch whisky in a fresh, contemporary, and elevated way.
The project scope spanned brand strategy, naming, identity design, glass structural design, packaging, art direction, photography, key visuals, and retail design. The strategy was born from a creative gap in the market – the identification of an emergent urge for escapism and return to nature among city-dwelling luxurians. The brand connects with the region’s modern affluent consumer that has a strong appetite for luxury drinks but with an aesthetic sensibility not currently served by scotch brands in the sector.
Wildmoor is now available to buy in Selfridges and The Whisky Shop, and will be available in China, Singapore, and Changi airport later in the month before going live in Taiwan and Korea in June.
