Designed by: PepsiCo Design & Innovation
Country: United States
Designed by by north™ | Country: Norway
“After the relaunch of Mack’s Isbjørn in February 2014, Mack’s Isbjørn beer has been a success, stealing market share from the competition, and is currently Mack’s best selling product. It seemed only natural to follow up on the product with a Lite version of the same brew. The design is closely related to the original Isbjørn, and being a calorie-reduced beer it only seemed natural to reverse the colors.”
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“Vietnam’s beer market is shifting towards lighter options, driven by younger, health-conscious consumers. Breweries are responding with new products and refreshing package designs that balance tradition with modern lifestyle demands.”
“BrewBeak Beer Series Packaging Design artfully fuses craftsmanship and art, reflecting the brand’s philosophy and the beauty of nature. Through minimalist design and bird-themed illustrations, each package uniquely represents different beer varieties, creating a memorable and sophisticated brand identity.”
Designer Tom Lane, AKA Ginger Monkey, crafts an evocative branding for Doc Brown Farm & Distillers, drawing on traditional Georgian farming and distilling heritage for its bourbon whiskeys, Effie Jewel and Uncle Bogue.
“Design Bridge and Partners collaborated with Fortnum & Mason to create a visually captivating Valentine’s Range for 2024. The design celebrates all forms of love, featuring a canvas of graffiti hearts and symbols of love.”
Steven Noble illustrates the new Kraken Rum label, “The Kraken vs. Sydney,” featuring the Beast devastating Sydney Harbour Bridge. The artwork, showcasing bespoke label shapes and embossed detailing, was hand-drawn in a scratchboard woodcut style.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by by north™ | Country: Norway
“After the relaunch of Mack’s Isbjørn in February 2014, Mack’s Isbjørn beer has been a success, stealing market share from the competition, and is currently Mack’s best selling product. It seemed only natural to follow up on the product with a Lite version of the same brew. The design is closely related to the original Isbjørn, and being a calorie-reduced beer it only seemed natural to reverse the colors.”
