Designed by: PepsiCo Design & Innovation
Country: United States

Isbjørn Lite

1 Minute Read

lovely-package-isbjorn-lite-1

Designed by by north™ | Country: Norway

“After the relaunch of Mack’s Isbjørn in February 2014, Mack’s Isbjørn beer has been a success, stealing market share from the competition, and is currently Mack’s best selling product. It seemed only natural to follow up on the product with a Lite version of the same brew. The design is closely related to the original Isbjørn, and being a calorie-reduced beer it only seemed natural to reverse the colors.”

lovely-package-isbjorn-lite-3 lovely-package-isbjorn-lite-2 lovely-package-isbjorn-lite-4

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Designed by: PepsiCo Design & Innovation
Country: United States

Isbjørn Lite

1 Minute Read
lovely-package-isbjorn-lite-1

lovely-package-isbjorn-lite-1

Designed by by north™ | Country: Norway

“After the relaunch of Mack’s Isbjørn in February 2014, Mack’s Isbjørn beer has been a success, stealing market share from the competition, and is currently Mack’s best selling product. It seemed only natural to follow up on the product with a Lite version of the same brew. The design is closely related to the original Isbjørn, and being a calorie-reduced beer it only seemed natural to reverse the colors.”

lovely-package-isbjorn-lite-3 lovely-package-isbjorn-lite-2 lovely-package-isbjorn-lite-4

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