Designed by: PepsiCo Design & Innovation
Country: United States

Ito En + Dr. Weil

1 Minute Read

“Ito En partnered with Dr. Andrew Weil to develop a new line of high end ready to drink teas for the novice tea drinker and the tea connoisseur. Using a clean and subtle photographic direction which portrays the product in it’s natural state evokes the products integrity and purity. We utilized white to help put the focus on the imagery and to let the identity pop at shelf.”

Designed by Make Creative.

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Designed by: PepsiCo Design & Innovation
Country: United States

Ito En + Dr. Weil

1 Minute Read
weil1

“Ito En partnered with Dr. Andrew Weil to develop a new line of high end ready to drink teas for the novice tea drinker and the tea connoisseur. Using a clean and subtle photographic direction which portrays the product in it’s natural state evokes the products integrity and purity. We utilized white to help put the focus on the imagery and to let the identity pop at shelf.”

Designed by Make Creative.

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