Designed by: PepsiCo Design & Innovation
Country: United States

ÍZ

ÍZ

Designed by Eszter Laki | Country: Hungary

“I was invited to my mother’s garden in Szentendre to pick apricots. The result was at least 5 kilos, so I had to think about a way to save it for the winter. I asked my friends to help me, so we decided to make jam out of it. We boiled and peeled them, and used a secret recipe of my friend’s grandma. Next day we filled the jam into small jars, from then on I only had to think about some branding. Íz means “taste” in hungarian, but also the name of the jam you fill the pancakes with.”

ÍZ

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Designed by: PepsiCo Design & Innovation
Country: United States

ÍZ

lovely-package-iz-jam-1

ÍZ

Designed by Eszter Laki | Country: Hungary

“I was invited to my mother’s garden in Szentendre to pick apricots. The result was at least 5 kilos, so I had to think about a way to save it for the winter. I asked my friends to help me, so we decided to make jam out of it. We boiled and peeled them, and used a secret recipe of my friend’s grandma. Next day we filled the jam into small jars, from then on I only had to think about some branding. Íz means “taste” in hungarian, but also the name of the jam you fill the pancakes with.”

ÍZ

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