Designed by: PepsiCo Design & Innovation
Country: United States
Designed by TDA | Country: United States
“IZZE came from us hanging around in grocery stores amazed by all the clutter inherent on almost every package we put our hands on. We were determined to find a better, simpler way. We also wanted to make packaging for an organic, natural, juice-sweetened soda that would attract people who don’t care about that sort of thing. And the kids had to like it, too.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by TDA | Country: United States
“IZZE came from us hanging around in grocery stores amazed by all the clutter inherent on almost every package we put our hands on. We were determined to find a better, simpler way. We also wanted to make packaging for an organic, natural, juice-sweetened soda that would attract people who don’t care about that sort of thing. And the kids had to like it, too.”
